Effective Leadership: Elevating The Coaching Discussion

Obviously, a big part of our job as leaders within an organization is to manage performance. But limiting our one-on-one discussions to just metrics is a big mistake. We should seek to have "bigger" discussions with our employees - not just interrogate them about their numbers for the week.

Here's a simple tip: Begin to ask your employees more reflective questions. "What's your five-year plan?" or "What do your really enjoy doing?" or "What would your dream job be?". The question is not so important, but the practice is. Drawing you employees out will help you as a leader to know them better and to target areas of development that will address not only those skills needed for their immediate job performance but for their long-term career development as well. And think about this: if I'm an employee with a boss who is genuinely concerned about my long-term development - not just about my current "numbers" - I am much more likely to be loyal to him/her and the company.

Effective Leadership: Coach to behaviors not metrics

The call center business is very metrics driven. We operate in an environment where everything is measured - hold time, handle time, conversion rates, dropped calls - you name it, we measure it. In fact, I'm pretty sure there's even an Avaya report that will show you the number of times the toilets flush in the employee restrooms. Well maybe I'm exaggerating just a bit but it's not hard to understand how we can sometimes fall in to the trap of managing to metrics instead managing to behaviors.

It is not uncommon at all to walk past a coaching discussion and hear something like this: " Well, your AHT (average handle time) is 540 seconds. Get that down to 480 by next week." Unfortunately, this supervisor thinks he's "helping" his agent be saying this. The reality is this is not helpful at all. If the agent knew how to reduce their AHT to 480 seconds don't you think they'd already be doing that?

A much better approach is to arm the agent with the specific BEHAVIORS that will help them accomplish the goal. Instead of saying "get your handle time down", the effective coach would give the agent specific action items that will result in a lower handle time, for example: follow the required call flow or ask this specific question at a specific time, etc. And this doesn't apply to only AHT discussions. This applies to any aspect of managing performance.

I am not saying that metrics or numbers are not important. On the contrary, in the call center industry, particularly in the call center outsourcing industry, meeting metrics is how we make our money. But their is a huge danger in holding agents accountable to metrics instead of behaviors and here's why: Agents do not control metrics. BUT agents do have complete control over their behaviors. If the right behaviors are happening the metrics will take care of themselves.

An agent feels empowered when he or she leaves the coaching discussion with specific, observable and measurable behaviors to put in to practice vs. feeling demoralized after getting beat up over their "numbers". And here's something to keep in mind: If agents are doing all the "right things" and still not hitting the metrics than we have probably showed them the wrong "right things". Make sure you focus on the "critical few" behaviors that will have the biggest impact on performance.

Remember, managing performance is about changing behavior. It's as simple as that. And you will never change behavior by focusing on a number. You have to focus on the right behaviors and hold your team members accountable to those behaviors.

Effective Leadership: 20-60-20 - a win-win-win scenario

In our Coach Me 2 class we spend a little time discussing the 20/60/20 rule. This rule says that on a given team roughly 20 percent of our agents will be superstars, 20 percent will be strugglers and 60 percent will be average performers. So, with which group should the manager spend the most time?

The manager should dedicate the most time to the middle 60 - because that's the majority of his team. Unfortunately, however, many of the managers I've talked with say most of their time (and energy) is spent managing the bottom 20. Wouldn't it be great if there were a way to ensure that our top 20 and middle 60 got the same level of attention as our bottom 20? "But there just isn't time" you might say. Well today is your lucky day!

This is one of the most effective things a leader can do: use your top 20 to help you develop your bottom 20. This is a win-win-win scenario. The first winner is the top 20 agent. He or she feels appreciated and recognized when you say to them "You do a really good job at X. I would like for you to spend some time with (insert bottom 20 agent's name here) and show them some of the things that work well for you. Then report back to me and let me know how it went." Interestingly, one of the key workplace motivators for an employee is being entrusted with additional responsibilities. This scenario fits that bill quite nicely.

The second winner is the bottom 20 agent. They will benefit from getting some one-on-one "coaching" from a successful practioner, and them getting it from another face can't hurt either. And, let's be honest, if we have been in a management role for awhile we may not be as good in the trenches as our top 20 agents are; so tips and tricks coming from these folks might hold a bit more weight than those coming from us.

The third winner is the manager. Obviously, by leveraging our top twenty to work with our bottom 20 we've created much more time for ourselves to work with our middle 20. We could spend alot more space talking about all the cool things that come about from using the 20/60/20 rule but all we really need to know is that it works. Give it a try and see what happens.